Google’s dubbed “Penguin” algorithm has been a vital part of how legal clients locate law firms every day since its implementation in 2012. Essentially, the algorithm targets web spam, decreasing rankings for sites that violate Google’s existing quality guidelines by using excessive links, keyword stuffing, or other “black hat” SEO strategies to attempt to force […]

If you’re a lawyer, you may already be familiar with the term “legalese”. For those who may be unaware, it refers to “legal speak” or language that is filled with a whole lot of legal terminology and scholarly/academic words, phrasing, and terms. Legalese is using terms like “stipulation” and “statute” without explaining their definitions. It’s […]

Legal InSites is proud to announce that two of our founders, Ryan Raplee, CTO, and Tad Thomas of Thomas Law Offices, are hosting a live American Association for Justice (AAJ) webinar that may interest attorneys who are looking to make the most of their time spent promoting their practices online. The webinar is entitled “What’s […]

If you’re a lawyer with a website, there’s a good chance you’re familiar with those pop-up live chats that are extremely popular on many law firm websites. If not, take a few moments and browse the sites of your competitors. You’ll find what we’re talking about. You’ll be on a firm’s site one minute, happily […]

There are a whole lot of search engine optimization (SEO) providers and agencies out there that claim to be SEO “experts”. Most provide quality SEO services and can succeed in helping your law firm’s website climb Google’s rankings, but every now and then you’ll come across one that doesn’t quite fit the bill. There are […]

Ever heard the term “storytelling approach” in regards to legal writing and marketing? Digital marketers like us use it in reference to how we let folks know about law firms and legal practices like yours. It helps us get the word out in a 100% organic nature, and it’s employable by anyone—not just marketers. The […]

If you follow the latest webmaster and SEO blogs, you’re likely familiar with the fact that there’s been a recent push for those keyword-rich .news, .live, .lawyer, .attorney, and .law TLD addresses (top-level domain addresses) that are becoming slightly popular. For those unaware, here’s a brief rundown: Essentially, companies are selling web addresses that make […]

It seems we may be seeing a subtle, new design for Google.com sooner than later. Some members of Reddit are reporting a new redesign “test”. The new design only seems to be available for certain web users so far which may confirm its testing status. Google hasn’t made an announcement regarding the redesign at the […]

In the past, Google has allowed website owners to test their sites using tools like PageSpeed Insights, PageSpeed Tools, and the company’s Mobile-Friendly Test which focuses on website design. These tools have proven invaluable for experienced website designers and developers, but for small business owners like law firm owners who may prefer tools that are […]

With the ever-increasing arrival of virtual assistants like Siri, Google Voice, Cortana, Amazon Alexa, Viv, and Google Home, our lives and homes are becoming more intertwined with our favorite technological devices every day. These virtual assistants encourage and essentially train us to become more comfortable with having vocal “conversations” with our devices whether we’re instructing […]