If you’re a lawyer with a website, there’s a good chance you’re familiar with those pop-up live chats that are extremely popular on many law firm websites. If not, take a few moments and browse the sites of your competitors. You’ll find what we’re talking about. You’ll be on a firm’s site one minute, happily […]

There are a whole lot of search engine optimization (SEO) providers and agencies out there that claim to be SEO “experts”. Most provide quality SEO services and can succeed in helping your law firm’s website climb Google’s rankings, but every now and then you’ll come across one that doesn’t quite fit the bill. There are […]

Ever heard the term “storytelling approach” in regards to legal writing and marketing? Digital marketers like us use it in reference to how we let folks know about law firms and legal practices like yours. It helps us get the word out in a 100% organic nature, and it’s employable by anyone—not just marketers. The […]

If you follow the latest webmaster and SEO blogs, you’re likely familiar with the fact that there’s been a recent push for those keyword-rich .news, .live, .lawyer, .attorney, and .law TLD addresses (top-level domain addresses) that are becoming slightly popular. For those unaware, here’s a brief rundown: Essentially, companies are selling web addresses that make […]

It seems we may be seeing a subtle, new design for Google.com sooner than later. Some members of Reddit are reporting a new redesign “test”. The new design only seems to be available for certain web users so far which may confirm its testing status. Google hasn’t made an announcement regarding the redesign at the […]

In the past, Google has allowed website owners to test their sites using tools like PageSpeed Insights, PageSpeed Tools, and the company’s Mobile-Friendly Test which focuses on website design. These tools have proven invaluable for experienced website designers and developers, but for small business owners like law firm owners who may prefer tools that are […]

With the ever-increasing arrival of virtual assistants like Siri, Google Voice, Cortana, Amazon Alexa, Viv, and Google Home, our lives and homes are becoming more intertwined with our favorite technological devices every day. These virtual assistants encourage and essentially train us to become more comfortable with having vocal “conversations” with our devices whether we’re instructing […]

Blog management for law firms can often seem like a chore. You’re busy managing your firm—how can you possibly have time to keep up with a blog as well? Without updates, a law firm blog is as good as dead, and consistently coming up with new article ideas can be a challenge, especially for practice […]

In October 2015, Google talked about a new component of their infamous search engine ranking algorithm which is collectively called “Hummingbird”. This new component is referred to as RankBrain. It uses computer learning to help place search engine results in the ranked lists we see and interact with on a daily basis. Google understandably keeps […]

You’ve probably heard the terms “lead generation” and “lead conversion” before in regards to gaining new legal clients. In legal digital marketing, lead generation is the process of gaining new potential clients after they view your site or social media post and gain an interest in your firm. Lead conversion occurs when those interested potential […]