GAVL Legal Marketing Blog

Legal InSites Wins Three 2018 Hermes Creative Awards

Published on June 18, 2018, by

News

We're happy to announce that Legal InSites has added three Hermes Creative Awards to our already-impressive collection of website design rewards and recognitions. In 2017, we won a platinum award for our own website as well as a gold award for one of our first client website designs. In 2018, we upped the ante and brought home the following awards: Gold Winner 2018 Website Overall - Law Firm Krzak Rundio Law Group, LLC Platinum Winner 2018 Website Element - Web Copy Krzak Rundio Law Group, LLC Gold Winner [...]
+ Continue Reading

Anatomy of the Perfect Law Firm Blog – Part 1: Introduction

Published on May 31, 2018, by

Legal Content Writing

Today we're starting a brand new series that looks at each of the individual parts that make up the perfect law firm blog. Every marketing website on the planet has about 50+ generalized, fluffy articles on how to write a generalized, fluffy blog, but you want more than generalized fluff, right? We're here to rise above the fluff (I'd say "noise", but you and I both know fluff isn't very loud--nor noticeable!). We're here to help lawyers and law firms create stellar legal blogs by breaking down each [...]
+ Continue Reading

Legal InSites Comes Home With a [CP]2 Bracket Award!

Published on May 23, 2018, by

News

Just last month, you may remember how excited we were to become a part of Central Pennsylvania Creative Professionals, also referred to as [CP]2. [CP]2 is a non-profit orgnization that empowers, supports, and recognizes marketing, communications, and design professionals and creative agencies across Central Pennsylvania. We were proud to become a member of [CP]2 and get the chance to submit a few of our projects for the organization's annual Bracket Awards. The [CP]2 Bracket Awards are a celebration of excellence in our local community of creative marketing and communications professionals. [...]
+ Continue Reading

Social Media in 2018 Requires Different Approaches for Different Platforms

Published on May 16, 2018, by

Social Media

The days of cross-posting are behind us. Busy social media marketers used to find comfort in being able to compose a post and use it across all the social media platforms that we happened to be using for that project-- but boy have things changed. 2018 came with updates and upheaval. Major platforms such as Facebook and Twitter gave us heavy-hitting policy changes that threw some of our existing social strategies right out the window. It is becoming increasingly important to realize the key differences in each platform [...]
+ Continue Reading

Celebrating 2 Years of Helping Law Firms Grow

Published on May 1, 2018, by

News

It's time for another milestone. Tomorrow Legal InSites is TWO YEARS OLD! It's a really big deal. Year 2 for the agency was all about growing our clientele while maintaining high-quality standards in all service areas. No easy feat, but we crushed it. I mean really crushed it. We crushed it so hard we grew the team to 5 and went team building in Las Vegas: Now we're looking to grow the team to 7 (we're hiring). We won a few more web design awards and wrote amazing [...]
+ Continue Reading

Now Is a Good Time to Update Google My Business

Published on April 16, 2018, by

Marketing, SEO

If you’re like most other lawyers, you or someone you know set up Google My Business (GMB) for your firm and probably forgot about it. Considering the recent changes below, now is the perfect time to finally log in and make some updates. This post is short, sweet, and to the point. Take some action. Business Description Back in August of 2016, Google removed the ability to edit a business description inside of GMB. Not cool, Google. On March 28th, 2018, Google announced on Twitter that it’s back! [...]
+ Continue Reading

Legal InSites Joins Central Pennsylvania Creative Professionals

Published on April 11, 2018, by

News

At Legal InSites, we're not only proud of what our skilled marketing team is capable of designing, creating, and accomplishing for our clients, but of our local professional community. Central Pennsylvania is home to a large number of talented, creative professionals and visionaries who put their hearts in everything they do. We're proud to be among them and work hard every day to put our best work on the table. When we first heard about the local creative organization called Central Pennsylvania Creative Professionals, also referred to as [...]
+ Continue Reading

How Blogs Help Deliver Unique Content and Boost SEO

Published on March 21, 2018, by

Legal Content Writing

Keeping up with blog posts is a job that’s never finished. No matter how far ahead you get in your work, there’s always a blog post you could write. While it may seem overwhelming at times to maintain a blogging schedule, you’re adding valuable content to your website that may be doing more for you than you realize. How could a bunch of short blogs help you? You’re producing new content, staying up to date, and sharing information. While this means you’ll have to think of fresh ideas [...]
+ Continue Reading

What Facebook’s Changes Mean for Your Law Firm

Published on March 13, 2018, by

Social Media

With the new year always come a lot of new experiences and changes. But one place we all know, Facebook, has been rolling out some pretty major updates so far in 2018. Facebook noticed that its users were dissatisfied with the content on their newsfeeds, citing that branded content was pushing out the important posts from their friends and family. They decided the site needed to implement a major overhaul of how all users interact with the platform and what they will find on their newsfeeds. Mark Zuckerberg [...]
+ Continue Reading

The Importance of Quality Web Hosting in Legal SEO

Published on March 2, 2018, by

Marketing

The internet is flooded with thousands of companies offering to host your website. You may think it’s the last thing you should worry about and that any old host will do. You couldn’t be more wrong. In the crazy competitive legal SEO world, a top-of-the-line web host is critical to your success. Qualities to Look for in a Web Host History. How long have they been in business? I dare say starting a web hosting company is the easiest business to start on the internet. They come and [...]
+ Continue Reading