One idea that gets thrown around a lot in marketing and content creation these days is the concept of “client-driven”. But what does the term mean and how does it apply to law firms and legal content writing? Let’s break it down. At its core, client-driven content refers to content that’s created with the client in mind. Clients “drive” the content, in other words. Before a blog post, practice area page, video, social media post, or other piece of content that’s made for the public eye is created, [...]
We're proud to announce that Legal InSites has won a 2018 Gold AVA Digital Award for one of our client websites we launched this past year. The design was created for DiTrapano Barrett DiPiero McGinley & Simmons, PLLC, also referred to as DBD Law, a personal injury firm in Charleston, West Virginia. You can view the design here. The AVA Digital Awards is a competition that recognizes the excellence of creative professionals worldwide. The competition has over 220 categories encompassing the planning, conceptual, direction, design, and production stages [...]
Writers familiar with style guides like AP or Chicago know how they shape and provide general rules for content. Maybe you’ve found that your field of writing works better with some of these rules, but not all (some of us still believe in the Oxford comma). Having a company style guide tailored to your needs will smooth out the writing process and polish the final product. A style guide does more than help writers—it helps improve the company’s content overall. Style guides with sections about SEO and using [...]
For as long as there have been lawyers, legal representation has largely been a word-of-mouth business. Satisfied clients recommend legal services to their friends and family based on experience they may have had. This type of advertising can have a huge impact on a firm’s reputation, because if someone you know and trust would recommend a service, it must be good, right? If you stop and think about it, you may not be getting the whole story. Word of mouth from one or two people is not a [...]
As we already know, it’s 2018 and the times are changing. No longer is your website just an online brochure you want potential clients to only go to only when they see your website URL on a billboard or in a TV commercial. In 2018 and beyond your website should be a powerhouse lead-generating machine. Unfortunately, it’s not that easy. To turn your website into a powerhouse lead-generating machine, you need to invest time, energy, and yes—money. You know the saying. It takes money to make money. I’m [...]
As a small or solo practice law firm, it can be intimidating to look at what large and corporate legal practices are doing and why. Everything from a large firm’s budget to their practice policies, case proceedings, and marketing strategies will vary from those of a small practice. Despite these differences, glancing at the corporate legal world every now and then can be useful. Large practices tend to notice industry changes quicker, and we can learn a lot about what not to do when looking at statistics. Two [...]
You’ve had your morning coffee, your word document is open, and you're ready to write your first blog of the day. You check your blog topic and-- you have no idea what it’s about. While it might not happen with every blog, every so often your topic might as well be in a different language. Content writers are no strangers to this problem, so feeling like you don’t know where to start is a common experience. When you find yourself in this situation, don’t slam the panic button. [...]
Google has announced a new ranking algorithm that will affect mobile search queries. Google is calling it the “Speed Update”. Starting in July 2018, page speed will officially be a ranking factor for mobile searches. Google has been using speed as a ranking signal in desktop searches since 2010. With them shifting to a mobile-first index, this update only makes sense. This update will only affect a small amount of search queries that deliver the slowest experience to users (everything revolves around the user experience, as it should). [...]
We all know that social media is one of the best tools for getting our message out into the world and connecting with other people. Twitter, Facebook, and the like are used personally and professionally on a grand scale. We have embraced character limits and boosted posts to make sure our content gets to our intended audiences. But what if I said that social media isn’t just for talking? Many users overlook that the same place where they can send out content, is also where they can get [...]
The Southern Trial Lawyers Association (STLA) promotes fellowship, leadership, learning, and networking among trial lawyers throughout the 13 southern states-- Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas, Virginia, and West Virginia. One of the organization's most prestigious events is its annual conference. This year that conference-- STLA's 30th annual conference-- will be held during Mardi Gras weekend at the JW Marriott in no other city than New Orleans. Legal InSites is proud to announce that we are one of the sponsors of [...]
