In October 2015, Google talked about a new component of their infamous search engine ranking algorithm which is collectively called “Hummingbird”. This new component is referred to as RankBrain. It uses computer learning to help place search engine results in the ranked lists we see and interact with on a daily basis. Google understandably keeps […]
You’ve probably heard the terms “lead generation” and “lead conversion” before in regards to gaining new legal clients. In legal digital marketing, lead generation is the process of gaining new potential clients after they view your site or social media post and gain an interest in your firm. Lead conversion occurs when those interested potential […]
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