Shortly after Google announced its dropping of Google+, they announced a new piece of functionality hitting Google Maps. They’ve unveiled the ability to “Follow” businesses directly in Google Maps. Once you’ve followed a business, you’ll begin receiving news and updates from them when the business makes posts or updates to their Google My Business.

If you’re like most other lawyers, you or someone you know set up Google My Business (GMB) for your firm and probably forgot about it. Considering the recent changes below, now is the perfect time to finally log in and make some updates. This post is short, sweet, and to the point. Take some action. […]

Google has announced a new ranking algorithm that will affect mobile search queries. Google is calling it the “Speed Update”. Starting in July 2018, page speed will officially be a ranking factor for mobile searches. Google has been using speed as a ranking signal in desktop searches since 2010. With them shifting to a mobile-first […]

Let’s talk about link building. A backlink is any hyperlink on a website that links to your website. Link building is the means of acquiring the backlinks/links. If you want your law firm to rank high in Google, you need links from other websites pointing to your firm’s website. Think of backlinks as a way […]

This month, Google is releasing version 62 of its web browser, Google Chrome. After the release, Chrome will mark any HTTP page as “Not secure” when users enter data into a form. Currently, the “Not secure” warning only displays when a user enters a password or credit card information. The update will make it so […]

Do you know the difference between HTTPS and HTTP protocol? First, let’s take a step back and explain both terms. The HTTP/HTTPS protocol is that weird beginning part of your law firm’s website URL. It’s parked in front of your site’s domain name, and it essentially governs how data is transferred between your website and […]

A great looking law firm website that runs smoothly, helps visitors locate the information they need, and is easily and organically found on search engines is the #1 way to gain new clients online. By now you may already know this, especially if you’ve read our spiel. What you may not know is how to […]

Google’s dubbed “Penguin” algorithm has been a vital part of how legal clients locate law firms every day since its implementation in 2012. Essentially, the algorithm targets web spam, decreasing rankings for sites that violate Google’s existing quality guidelines by using excessive links, keyword stuffing, or other “black hat” SEO strategies to attempt to force […]

If you’re a lawyer with a website, there’s a good chance you’re familiar with those pop-up live chats that are extremely popular on many law firm websites. If not, take a few moments and browse the sites of your competitors. You’ll find what we’re talking about. You’ll be on a firm’s site one minute, happily […]

There are a whole lot of search engine optimization (SEO) providers and agencies out there that claim to be SEO “experts”. Most provide quality SEO services and can succeed in helping your law firm’s website climb Google’s rankings, but every now and then you’ll come across one that doesn’t quite fit the bill. There are […]