By now, every owner of a legal practice realizes the importance of keeping a company blog. Law firm blogs are ideal places to announce news, share press releases, and keep clients and potential clients informed about changes in the legal industry or to cases your firm is currently following and/or representing clients for. A blog can also be a great way for clients to keep up with your firm after they’re finished working with you.
A law firm’s blog is much more than a simple news ticker or distribution tool, however. Hidden deep within every bit of news and line of text, there lies a gold mine of SEO-optimized keywords and content that can be used to help boost your site’s search engine rankings and receive new potential clients. To make the most from this gold mine, a legal blog needs to be approached as more than just a blog—but as a completely customizable marketing palette you have absolute control over.
When a potential client who’s done their homework views a law firm’s blog, they’re looking for information about the firm and about how that firm is portrayed to the public. A blog, like any online, public medium, is a window to a company or organization, allowing potential clients to see how that company or organization communicates. Great communication skills are essential to any firm. Online communication skills—including those perceived while reading a blog—are just as essential.
Knowing what to do with a blank palette isn’t easy. On top of the above requirements, a blog must also be rich in law firm SEO. Law firms typically make a few mistakes when managing their first blog. Most of these mistakes can be linked back to not realizing the full potential of the blogging platform or not properly implementing on-page SEO elements.
If your firm needs assistance with making the most out of its law firm blog content and making sure it’s interesting, unique, well-written, credible, and rich in SEO, Legal InSites has you covered. As part of our law firm content writing offerings, we’ll help you every step of the way—from coming up with blog ideas to writing them, including 100% organic SEO elements, and helping ensure you never run out of new content.
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The math is simple: SEO drives website traffic. Without regular SEO and marketing efforts, a website becomes obsolete. Without website traffic, a law firm can't generate new client leads. We're here to help you avoid that by working beside you to help you craft your unique story, share it with the world, and show you who's listening.