When we talk about search engine optimization (SEO), we generally talk about one of two types of optimization—on-page SEO or off-page SEO. On-page SEO, as you might expect, consists of every optimization element on a website that affects the features that are visible on the site itself. Everything from a site’s web design elements and graphics to its content writing, title tags, HTML tags, meta tags, image tags, and keyword optimization count as on-page SEO elements. On-page elements are all directly controllable through either the site’s content or its coding.
As you can imagine, strong on-page optimization elements must absolutely be in place before a law firm website can do well on search engine rankings. When a website is created and coded, it must be coded with strong on-page SEO elements already in place. When new pages of content or images are added, they must be added with tags, URLs, and headers/titles that help search engines like Google locate that page or image. This helps potential clients see your new content while causing your site’s overall site rankings to jump a little bit higher.
Off-page elements—consisting of off-site elements such as backlinks, social media posts, law firm website directories, and page rankings—are also important, but affect search engine rankings in a less obvious manner. For the most part, off-page SEO is also somewhat less controllable. The owner of a law firm has control over how the firm represents itself over social media, for example, but they can’t necessarily control what others say about their firm.
At Legal InSites, we help law firms tackle the challenges of legal SEO by helping them conquer both off-page SEO optimization and on-page SEO optimization for law firms. Both are crucial to make the most of a law firm’s search engine rankings and can immediately affect how many new clients contact your firm. We specialize in SEO for law firms and lawyers. We don’t deal with any other industries. This means we understand the digital challenges law firms face, how to best attract potential clients, and how to keep new leads coming in.
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The math is simple: SEO drives website traffic. Without regular SEO and marketing efforts, a website becomes obsolete. Without website traffic, a law firm can't generate new client leads. We're here to help you avoid that by working beside you to help you craft your unique story, share it with the world, and show you who's listening.